Is Your Perfectionism Limiting Your Productivity?

It’s a strange marketing world we live in.

On the one hand, I see a lot of online marketing information that is clearly not well written or designed. I attribute that to the relentless need for new information and a lack of budget. When you see what many organizations want to pay for online copy, you know they are getting exactly what they paid for.

On the other hand, I’ve seen an equal amount of problems, especially on the print side, caused by an inability to pull the trigger on projects and approvals. Sometimes the projects never get off the ground because they seem so daunting (think identity brochures).

Other times, approvals go on forever with nothing ever seeming quite right. Countless images are reviewed with design and copy tweaks never ending. Pieces often loose some of their timeliness. But, by golly, they’re perfect when finally released.

So, What’s the Solution?

I think it’s a combination of tempering your personal instincts for perfection with the options new technologies provide. Start by getting a competent team together and trusting the members to do their best work within a reasonable time-frame – and stick to it. Don’t skimp on things like proofing, where errors reflect badly on you and your organization, but don’t be afraid to release a piece that may ultimately need more refinement.

The joy of digital technology is that you can make changes quickly and inexpensively. Even in print, it’s easy and affordable to use variable data digital presses to produce small quantities. Get your materials into the market and seek feedback. Or even release a few versions when appropriate.

Your sales force will appreciate having what will likely result in both more materials and better timeliness. And you’ll reap the benefits of greater marketing success along with a better story to tell.

For help getting your marketing program in high gear, contact me at 708-610-9914 or lbauer@bauerassociates.net. And put on some speed.

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Contact Info

301 N. Water Street
Batavia, IL 60510
Mobile- 708-610-9914
lbauer@bauerassociates.net

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